Privacy policy
Privacy Policy
Last updated: June 2026
Northvale London operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience.
Northvale London is operated by DL ECO GROUP, LLC.
Northvale London is powered by Shopify, which enables us to provide our online store and related services to you.
This Privacy Policy describes how we collect, use, store, disclose, and protect your personal information when you visit our website, use our Services, make a purchase, create an account, contact us, or otherwise interact with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of our Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described below.
Data Controller
For the purposes of applicable data protection laws, the data controller responsible for your personal information is:
DL ECO GROUP, LLC
Operating as Northvale London
Company Address:
7345 W Sand Lake Rd
Ste 210, Office 9702
Orlando, FL 32819
United States
Email: support@northvalelondon.com
Phone: +44 20 3996 0991
Personal Information We Collect or Process
When we use the term “personal information”, we mean information that identifies, relates to, describes, or can reasonably be linked to you.
Personal information does not include information that has been anonymised or de-identified so that it cannot reasonably identify you.
Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
Contact details, including your name, email address, phone number, billing address, and shipping address.
Order and transaction information, including the products you view, add to your cart, purchase, return, exchange, or cancel, as well as your order history.
Payment information, including payment method details, billing information, transaction confirmation, and related payment details. Payment card information is processed by our payment providers and Shopify, and we do not store full card details on our own systems.
Account information, including your username, password, preferences, settings, and saved customer account details.
Communications with us, including information you provide when contacting customer support, submitting inquiries, requesting returns, or communicating with us by email, phone, or other channels.
Device information, including your IP address, browser type, device type, operating system, network connection, unique identifiers, and technical data related to your use of our website.
Usage information, including how you interact with our website, pages viewed, products viewed, items added to cart, checkout behaviour, referring pages, timestamps, and navigation activity.
Marketing information, including your marketing preferences, email subscription status, advertising interactions, and engagement with promotional campaigns.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, including when you place an order, create an account, subscribe to emails, contact us, request support, or provide information through our website.
Automatically through our Services, including through cookies, pixels, analytics tools, log files, and similar technologies when you visit or use our website.
From Shopify and service providers, including payment processors, fulfilment partners, shipping providers, analytics providers, fraud prevention providers, marketing platforms, and customer support tools.
From business and marketing partners, including advertising platforms and analytics partners where permitted by applicable law.
How We Use Your Personal Information
We use your personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide our Services, process payments, fulfil orders, arrange shipping, provide order updates, process returns and exchanges, manage your account, respond to inquiries, personalise your shopping experience, and improve our website and services.
Order Fulfilment and Customer Support
We use your personal information to confirm orders, process transactions, deliver products, provide tracking information, handle customer service requests, manage refunds, and resolve issues related to your purchase.
Marketing and Advertising
We may use your personal information to send you marketing communications, promotional emails, offers, product recommendations, and advertising, where permitted by law.
You may opt out of promotional emails at any time by using the unsubscribe link in our emails or by contacting us at support@northvalelondon.com.
Security and Fraud Prevention
We use your personal information to provide a secure shopping experience, detect and prevent fraud, investigate suspicious activity, protect our website, verify payment information, and prevent illegal, unsafe, or malicious activity.
Communicating with You
We use your personal information to provide customer support, respond to your requests, send order updates, provide service messages, and maintain our relationship with you.
Legal Reasons
We may use your personal information to comply with applicable laws, respond to legal requests, enforce our Terms of Service, protect our rights, resolve disputes, and comply with tax, accounting, consumer protection, and regulatory obligations.
Legal Bases for Processing Personal Information
If you are located in the United Kingdom, European Economic Area, or another region where a legal basis is required, we process your personal information under one or more of the following legal bases:
Performance of a contract, when we need your information to process your order, deliver products, provide customer support, or manage returns and refunds.
Legitimate interests, when we use your information to improve our Services, prevent fraud, secure our website, understand customer behaviour, and operate our business.
Consent, when you subscribe to marketing communications, accept certain cookies, or provide permission for specific processing activities.
Legal obligation, when we need to process your information to comply with laws, tax rules, accounting obligations, consumer protection requirements, or lawful requests.
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate business, operational, legal, and service-related purposes, including:
Shopify, which powers our online store and helps us operate the Services.
Payment processors, to process payments, prevent fraud, and complete transactions.
Shipping and fulfilment providers, to deliver your order and provide tracking information.
Customer support providers, to help us respond to inquiries and resolve issues.
Analytics and advertising partners, to understand website performance, measure campaigns, and show relevant advertisements where permitted by law.
IT, security, and cloud service providers, to host, protect, maintain, and improve our website and systems.
Professional advisers, including accountants, legal advisers, compliance providers, and business consultants where necessary.
Authorities or legal parties, where required by law, legal process, regulation, or to protect our rights, customers, or business.
We may also disclose personal information in connection with a business transaction, such as a merger, acquisition, restructuring, sale of assets, or bankruptcy.
Relationship with Shopify
Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our Services in order to provide and improve the Services.
Information you submit through our store may be transmitted to and shared with Shopify and other service providers that may be located outside your country of residence.
Shopify may also use certain information to provide enhanced commerce features, security, fraud prevention, analytics, and advertising-related services.
To learn more about how Shopify processes personal information, you can review Shopify’s Consumer Privacy Policy through Shopify’s official privacy resources.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate our website, improve your shopping experience, remember your preferences, analyse traffic, measure marketing performance, and personalise content or advertising.
Cookies may be set by us, Shopify, or third-party service providers.
You can manage cookies through your browser settings. Some features of the website may not function properly if you disable certain cookies.
Where required by law, we will request your consent before using non-essential cookies.
Marketing Communications
If you subscribe to our emails or otherwise agree to receive marketing communications, we may send you promotional messages about our products, offers, new arrivals, and updates.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us at:
Even if you opt out of marketing communications, we may still send you non-promotional emails related to your orders, account, customer service, legal notices, or security matters.
Third-Party Websites and Links
Our Services may contain links to websites or online platforms operated by third parties.
If you follow links to websites not affiliated with or controlled by us, you should review their privacy policies, cookie policies, and terms of use.
We are not responsible for the privacy, security, accuracy, content, or practices of third-party websites or platforms.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us at:
We will take appropriate steps to delete such information where required by applicable law.
Security and Retention of Your Information
We use reasonable technical, organisational, and administrative measures to protect your personal information.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including to provide our Services, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and maintain business records.
Retention periods may vary depending on the type of information, the reason we collected it, and applicable legal requirements.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information:
Right to access: You may request access to the personal information we hold about you.
Right to correction: You may request that we correct inaccurate or incomplete personal information.
Right to deletion: You may request that we delete personal information we maintain about you, subject to legal exceptions.
Right to portability: You may request a copy of your personal information in a portable format.
Right to object: You may object to certain types of processing, including direct marketing.
Right to restrict processing: You may ask us to restrict how we process your personal information in certain circumstances.
Right to withdraw consent: Where we rely on consent, you may withdraw your consent at any time.
Right to opt out of marketing: You may unsubscribe from promotional emails at any time.
These rights are not absolute and may apply only in certain circumstances. We may decline a request where permitted by law.
To exercise your rights, please contact us at:
We may need to verify your identity before processing your request.
UK and European Economic Area Rights
If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws, including the right to object to processing, request restriction of processing, withdraw consent, request erasure, and lodge a complaint with your local data protection authority.
For UK customers, you may have the right to lodge a complaint with the Information Commissioner’s Office, also known as the ICO.
We encourage you to contact us first so we can try to resolve your concern.
Complaints
If you have complaints or concerns about how we process your personal information, please contact us at:
Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside the country where you live, including in the United States, the United Kingdom, the European Economic Area, and other countries where our service providers operate.
If we transfer personal information out of the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms where required by law, such as adequacy decisions, standard contractual clauses, the UK International Data Transfer Agreement, or other lawful transfer safeguards.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or operational needs.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.
Where required by law, we will provide additional notice of material changes.
Your continued use of our Services after changes are posted means that you acknowledge the updated Privacy Policy.
Contact Information
Store name: Northvale London
Company name: DL ECO GROUP, LLC
Company Address:
7345 W Sand Lake Rd
Ste 210, Office 9702
Orlando, FL 32819
United States
Returns / Warehouse Address:
The London Office
5th & 6th Floors
167-169 Great Portland St
London W1W 5PF
United Kingdom
Company Registration No.: 2023-001343385
Phone: +44 20 3996 0991
Email: support@northvalelondon.com
Customer Support Hours:
Monday to Friday | 09:00 – 17:00 UK time
Weekends | 11:00 – 16:00 UK time
We aim to respond to all customer inquiries within 24 hours.